Oak Furniture Land retains 2nd place in  Campaign’s Adwatch of the Year 2018.

We are proud to announce that Oak Furniture Land has retained the second-place spot on the Campaign’s prestigious Adwatch of the Year 2018.

The top 20 annual league table is a roundup of Adwatch’s weekly research, conducted by Kantar TNS. Oak Furniture Land featured ahead of established, higher-spending brands including Asda (8th), Amazon (10th), Argos (15th) and Tesco (17th).

TV advertising is an important part of Oak Furniture Land’s integrated marketing strategy and a key driver in their continued success. Since 2011, they have aggressively grown their market share in a saturated market and rolled out a national store portfolio from 8 to 100 stores, and recently launched in the US market.

“Our intensely optimised brand-response TV is a key driver Oak Furniture Land’s continued success. Achieving second place for another year running in this prestigious league table shows TV advertising, when executed well, can be a driving force for brand growth.” Daniel Fisk, Managing Director at MNC.

The full league table can be read here.