Oak Furnitureland retains 2nd place in Campaign’s Adwatch of the Year 2018.
We are proud to announce that Oak Furnitureland has retained the second-place spot on the Campaign’s prestigious Adwatch of the Year 2018.
The top 20 annual league table is a roundup of Adwatch’s weekly research, conducted by Kantar TNS. Oak Furnitureland featured ahead of established, higher-spending brands including Asda (8th), Amazon (10th), Argos (15th) and Tesco (17th).
TV advertising is an important part of Oak Furnitureland’s integrated marketing strategy and a key driver in their continued success. Since 2011, they have aggressively grown their market share in a saturated market and rolled out a national store portfolio from 8 to 100 stores, and recently launched in the US market.
“Our intensely optimised brand-response TV is a key driver Oak Furnitureland’s continued success. Achieving second place for another year running in this prestigious league table shows TV advertising, when executed well, can be a driving force for brand growth.” Daniel Fisk, Managing Director at MNC.
The full league table can be read here.