Establishing the appeal of a niche insurance product through an integrated mix of digital and traditional media

The Brief

• To establish Tempcover as the lead provider in the cluttered temporary car insurance market. Including both PPC and above-the-line media, we have demonstrate a highly analytical approach, using the latest tools and an in-depth knowledge of optimisation principles.
• Alongside immediate ROI, the campaign aims to establish the wider appeal of the product to a UK audience.

Results

• Total re-structuring of the paid search account on commencement of appointment resulted in immediate improvements in results.
• MNC’s analytical and innovative approach to paid search management has resulted in month on month improvements in click through rates, CPC’s and cost per acquisition.
• Collaboration with SEO agency has ensured an integrated approach and achievement of efficiencies.

• Exceptional results have resulted in the client allowing the paid search to run within MNC’s management on uncapped budgets.
• TV and online display have been used successfully to drive additional policies and increase awareness of the product whilst keeping to ROI targets.