Fuelling further expansion for a multi-channel retail success story
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VIDEO | Launch TV Advert
The Brief
- As a fast-growth retailer with both stores and an online presence, Oak Furniture Land needed to build on their online marketing activity with broadcast media that could drive sales across all touch-points
- Their broadcast media budget needed to massively outperform the marketing budgets of rival furniture advertisers such as DFS, Furniture Village and Harveys
- Rapid expansion of stores throughout the UK had to be addressed by a media plan that quickly delivered efficient customer acquisition and could build the brand both regionally and nationally
Results
- Following a hugely successful launch with a creative that was produced under our management, Oak Furniture Land is a brand that will grow exponentially in the coming years and become one of the leading players in UK retail
- Monthly media budgets have now increased by 450% since campaign launch in line with ROI targets
- Featured in the 2011 Sunday Times Fast Track 100
- Oak Furniture Land are now pushing forward with an aggressive store expansion programme which will see 15 more stores open by 2013