From challenger brand to household name, all within 4 years whilst working to strict ROI

Click to view the VIDEO | 2011 TV Advert

VIDEO | 2011 TV Advert

Click to view the IMAGE | London Bus Stop

IMAGE | London Bus Stop

Click to view the IMAGE | London Underground Tube Car Panel

IMAGE | London Underground Tube Car Panel

The Brief

Having tested various above-the-line media, Moonpig appointed MNC as their first media agency of record in November 2006
Moonpig needed to establish whether the proposition would be resonant with the Great British public

We cut though with a memorable creative while educating consumers of a completely new proposition, ensuring that there was no confusion with E-Cards
We had to work to strict customer acquisition metrics and ensure maximum ROI
After five years of phenomenal growth, we now defend their position as the market leader against aggressive competitors while our services and methodology are applied to international expansion

Results

Moonpig have grown from an unknown challenger brand into a household name with over 60% brand awareness
TV spend has increased from a monthly budget of £50k to +£1m per month whilst working to the same ROI metrics
Since our first campaign in 2006, sales have increased 1618% and profits have soared by 3423%

Since launching with a test DRTV budget, Moonpig now advertise across an integrated mix of TV, Radio, Outdoor and Digital Media
Featured in the 2010 Sunday Times Fast Track 100
Featured in the 2011 Sunday Times Profit Track 100
In 2011, Moonpig merged with Photobox in a deal which valued the company at £120m
#1 in Marketing’s Adwatch survey in June 2011